This title above seems to give an idea that we’re firing you, right? Well, it’s something like that but not that crude.

Please, don’t be upset with our words and let us explain the idea behind this posture.

Does this mean that we’re crazy? Maybe, but above all, we love our work ethics and our long-time clients. And we don’t want to do anything, and we mean anything that jeopardizes this trust and work capacity. So, we will not allow you to do the wrong thing with our service.

What does this mean for you?

You don’t have to worry about that if you follow the good practices in permission marketing.

This means that we focus on delivering to people what they asked to receive in the first place. It’s our mantra!

If you don’t share the same philosophy it means that we’re not a compatible partner and the best solution for both parties is to divide our paths.

It’s almost like a marriage based on the wrong assumptions. If we share the same ideals, rules and values we can get along but if we diverge and treasure different things, someday the roadblocks will be so often and tiring that it’s doomed to collapse. Or so the marriage gurus tell us. ­čśë

Clear Thoughts and Premises

What you may consider from this post is very simple. Upfront and with all transparency we’re telling you where we stand about this important issue. In other words, this is not a business where the client is always right! We will fire you the same way you can fire us if we don’t get along.
This is sane, this healthy and it’s trustworthy.

Again, we’re not letting you go and this is not a complaint letter for you to dismiss our service. In fact, it’s the other way around.

The idea is to protect you from misbehaving customers that could jeopardize your delivery rate or our reputation as a top email marketing service.

Yes, we have state of the art technology that monitors and places you in a protected hub to grow your email sender reputation.
Yes, we have all the right certifications (Return Path just to name the best known).
Yes, we have top experts that help you achieve the best results in this industry.
Yes, we have all that…

We just don’t have fault proof systems that can protect YOU… from YOU!

That’s why we want to be harsh and a little uptight with this to make you understand that this is important. This is what will separate your brand from being damaged and from the rest of your competition.

“So this is for my protection”

Exactly right.
This is just one of the ways we’ve implemented on our email marketing service to protect you from bad results and destroying what has taken so much time to create. Your subscribers’ trust!

We really care about you and your brand. It’s not just words written on a piece of paper or web page. It’s the real deal. Our relationship must be intense, close and based on long term value and not a one time stand to date, pardon the analogy.

As always, we’re here to listen to your feedback and respond accordingly. So, use the comment box below, send us an email or use our contact form and let us know what you’re thinking about this post.

(the image is a fine courtesy of WoodyWonderWorks from Flickr)

Rui Nunes

About Rui Nunes

Rui Nunes is the Founder of sendXmail(s), built for Email Marketing & Automation best strategy for your return on investment.

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