Set your Email Marketing and Automation Sender Reputation to avoid being blocked
Why do some emails reach the recipient’s inbox and others not so much?
There are many factors which influence the way some email messages end up in spam folders while others seem to have a VIP card. Well, such a card exists.
It’s called reputation. Your reputation. Your sender reputation, more precisely.
If you want to set it up, the sendXmail(s) Sender Reputation Solution is at your service.
If you don’t know what these acronyms mean, imagine we’re talking about certification stamps. For each one of these acronyms, each ESP will know for sure that it’s really you who are sending each email. It will also know what to do with your emails according to your instructions.
SPF, DKIM and DMARC are now, the primary standards in email sender certification. For both marketing and communication purposes. If you don’t make sure that your email sender is certified, it will be filtered by each ESP at arrival.
Your emails and your sender email address or IP are being rated even if you don’t know about it. You must understand how it’s being rated and why to be able to improve the score.
The higher the score, the better will be the deliverability of your emails to each subscriber inbox.
To keep your sender score high, you need to keep cleaning up your email marketing and automation database. Remove the inactive, hard bounces and spam traps from your email lists.
If you don’t do this regularly, your sender score will deteriorate and affect your future campaigns. We have the tools and expertise to help you do this effectively.
Avoid being blocked. Make sure that you reach your subscriber’s inbox.