Wait… it’s not World War III coming up. It just needs a considerable amount of work and can be huge for your digital business.

As you may know, when you store private data from your subscribers, customers, users, whatever the purpose, and you’re based on a European Country like sendXmail for instance, you need to comply with a series of data privacy protocols and laws. One of those laws is that the data that you collect from your audience, needs to be kept on Safe Harbor. Which means that the European Union needs to have transparency and privacy security protocol with a determined country. That then will be considered Safe Harbor for you to be able to store that personal data on a data centre server located on that same country. Following so far?

What has changed this 6th of October is that the European Court of Justice (ECJ) has revoked the Safe Harbor-agreement status with the United States of America. The main reason is related to the suspicious activity made by the NSA searching in our private data without care or permission. Edward Snowden uncovered all and this is just one of the results.

Ok… you might say: “That’s ok. I’ve got my website hosted on a European Union country Data Center. There’s no need for any changes, right?”

What Revoking Safe Harbor-agreement with the US means for you?

Well, there’s a good chance that you’re using some service hosted in US soil. Consider an Email Marketing Platform, a CRM, a Re-Targeting Advertising System, an Analytics Service… there’s a huge probability that you’re using one of these. If you’re using a SaaS platform, then, you might be leaking information to the US which means that after 6th of October, you’re doing it against the law.

The repercussions of something like this is yet to be determined, but for now, you need to have a complete audit to your Digital presence and understand where exactly your keeping the private data you collect from your users.

On an Email Marketing channel, for instance, you need to make sure, in case you’re a European Company, where exactly your subscribers’ data is being stored. If there’s any communication between this data and countries out of the Safe Harbor agreement, you need to take action and find an alternative solution ASAP. At the same time, check your SaaS provider and find out if they have a European based server system or implementing a solution. It’s vital to avoid any illegal claim or fines.

By the way, at sendXmail we have several solutions to solve this situation. Please, feel free to ask our team.

Contact Our Team
Rui Nunes

Author Rui Nunes

Rui Nunes is the Founder & CEO of sendXmail, focused in getting the best ROI from your email & mobile marketing strategies with a Full Service program where the sendXmail team applies the expertise gathered from years of experience into your marketing objectives, through state of the art technology.

More posts by Rui Nunes

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share This