Email Marketing and Automation should be all about relevancy to your audience.
Respect your audience and give them what they want. Not what you want to say. It’s all about what they can benefit from what you’re communicating.
Ask their permission first. Once you have it, make sure you deliver on the promise.
Email Marketing and Automation Done Right
Email Marketing represents approximately €44 for every €1 spent. That’s massive ROI if you think about it. It’s also the main reason for so many people keep doing it wrong.
With that massive return of investment, it works even when you grossly spam people or send annoying email messages.
But when you do excellent Email Marketing, the outcome is really amazing. Check some of the Do’s and Dont’s that were inspired by our friends at Campaign Monitor.
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Check the Email Marketing and Automation Solutions
Marketing Automation is THE trend in Digital Marketing. The reason for that is simple: huge benefits.
Did you know that when you use Marketing Automation, you have a 53% higher conversion rate from marketing response to a qualified marketing lead?
In B2B marketing, it has revealed a 10% increase in the sales pipeline contribution. Overall, 20% of the sales increase is attributed to automated lead nurturing.
Did we need to say more? Check some of the Dos and Don’ts of Marketing Automation bellow.
Check our Email Marketing and Automation Solutions
Email Marketing and Automation is one of the most effective stacks of digital marketing you can find. Email is universal. Everyone has access to it in the digital world.
Marketing Automation is much more than sending emails. Is to coordinate different communication channels to automatically display relevant messages to each person according to specific criteria. It’s SMS, Dynamic insite content, Push notifications, Retargeting ads, emails and even letters or voice messages. All coordinated to keep your prospect engaged with your brand.