Even though we hear about Android being the king of Mobile Devices sold around the world, in the last 4 months we’ve been counting between 20% to 29% of Open Rates between our several campaigns with different targeting types and segmentation. That means that Apple is the king of email reading.
Email Reading in Android is just 9%
Android has almost been invisible in some of the targets, and the others could just reach 9%. So regarding Email, Apple‘s devices are indisputable kings without any other competitor coming near to it.
Do you have different readings with your experience? Let’s we know.
