One can argue that GMail Tabs are to Blame when considering the recent Open Rate dropping by 18% in the past few months. Litmus team, however, was studying the effect and provided an obvious insight about the actual reason for it. Or in this case, why we can’t blame GMail Tabs still for this decrease.

Share your thoughts on the case in the comments below if you will about this subject or email marketing in general, and we’ll discuss it.

Rui Nunes

About Rui Nunes

Rui Nunes is the Founder of sendXmail(s), Email Marketing and Automation Full Service Agency.

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