By now, you must already have some notion that Email Marketing is one of the most profitable ways to monetize continuously from your clients, followers and subscribers and that’s the main reason to start collecting an Email Marketing List from day one.
First, some Email Marketing facts:
- Only 2% of the marketers consider Email as a High Cost. Making it the lowest cost channel of all. (source: Software Advice Survey)
- 85% of Internet Users Access Email. (source: bellow)
- 25% of the Global Population has an Email Address. (source: bellow)
- Email has higher CTR and ROI than other channels. (source: bellow)
This gives you and idea, but you can also see this interesting infographic bellow that served as one of the sources, but there’s thousands that you can Google it.
It’s pretty clear that it’s still a major asset to your digital marketing strategy right?
So, how to start to grow an Email Marketing List from day One?
First of all, you need to define a strategy and understand how and why you want a certain type of people on your database. This is hugely important!
Getting a 100.000 subscribers in your database doesn’t mean anything more than the size of your list compared to another. It’s just dead weight if it’s just numbers of random people that somehow subscribe to your list and it’s going to cost unnecessary resources to send emails to these people that will decrease your conversion rate.
What you want to start is a list of Really Interested People on your Services or Products. To do so, you need to strategically choose the right partners, resources and media on where to publicize your newsletter or list subscription.
1st Way – Your Brand Pond
This is kind of obvious, but sometimes is not rightly promoted on your own Brand environment. You may already have a site, right? If not, I hope you’re thinking about that. If you already have a space that you control, you must take advantage of that from day one.
How many times did you enter a company site and you had to struggle to see the subscription form of their newsletter? It shouldn’t be like that, right? If we have a site that we control, the subscription should be evident, appealing and really engaging. It’s the only way to really take your list to a another level. If people have entered in your site it’s because they’re already interested in your services or products, so it’s the most targeted audience you can get.
Take this example by Chris Brogan one of the most prolific blogger, speaker and entrepreneur around:
If you notice, there’s a thumb right up with an sign to “subscribe via email”, the king space of the site is dedicated to induce people to subscribe giving the clear benefit of doing that, and after a few moments of inaction, a pop-up div comes up really trying to convert the users into subscribers.
There are some that abomine the use of pop-ups divs like this one, but if you read his words, or hear his webinars, the tests made by using or not these methods, have been much more overwhelming in converting by doing this than for the people that gets somewhat annoyed by that. The bottom line here is: You Need to Give So Much More than what you’re Asking. If you’re giving value in terms of content, tips and so on, you’ll get a thriving community subscribing to your Email Marketing List.
So, the key point here is: Make very clear the Benefits for the Subscriber, and don’t forget to fulfil that promise from that day on.
Here’s a great example by Moo as well:
2nd Way – Your Daily Communication
Besides the site, there’s something that you can control as well. If you already have transactions online, like purchases or notifications made to your users, why don’t use this space to convert them into subscribers of your Email Marketing List?
Other alternative to this is your Email Account Signature. Remember that standard email signature that you’ve got in every email that you send to your clients, partners and the regular audience? Why don’t insert a clear Call-to-Action to that space to invite people to subscribe to your Newsletter?
You can also insert clear call-to-actions in your regular paper letters and official documents with a simple URL like www.sendxmail.com/sign-up (don’t forget to tell them why they should subscribe 😉 ) that can also make a difference and get more attention to your brand and convert really well. I speak by experience on this.
Business cards with QR Codes for your Newsletter Sign-Up is hugely effective as well and don’t forget your automated voice waiting machine that deals with your daily calls. The recording message can alert for the fact that you have a newsletter filled with goodies. Check this example from Moo Inspirational Designs.
3rd Way – Help Them Helping You Spread the Message
Other thing that you can also do without high investment is implementing sharing tools wherever you can. If you help your subscribers, visitors or audience to share the experience of your newsletter, that will turn into a viral effect and one person brings not one, but several people to get to know you. And the conversion is way better since you’re being recommended by someone they know.
So, the idea is to place sharing buttons, tools and features available not only on your actual newsletter for the people to share it, but also on your Newsletter informations, pages or articles.
Simple, right? So, why so many people forget to do it?
Sharing has become a natural habit for people. You just need to give them an incentive to start the fire.
– Open these previous images to see the examples in place –
4th Way – Create Content or a Sweepstake to Offer
It’s becoming a standard exchange coin in digital environment. For someone to give their time and effort to fill in a simple email form to subscribe, we need to “pay” them with something that they can take advantage almost in the same moment. So creating an e-book, distribute a white-paper, a keynote or even a special discount in future buyings is something that will caught your visitors attention and eventually make them subscribe to get it. See the Moo example above? They give the free shipping as an exchange for a subscription. But Chris Brogan for instance, promises to give valuable information in each email he sends to you.
We, in this case, give a Free Email Marketing Course that it’s always improving with the latest trends in the convenience of your mailbox. There’s always something that you can use as a sweepstake to make your users take the move to subscribe.
5th Way – Let the Media Know
One thing that media portals, bloggers, verticals and similar have in common is that they’re always searching for great new content. It’s all about giving their followers great content to please their minds and wanting to come back again and again for more.
So, the key aspect here is to give something for them to explore, nurture and publish about your company or sweepstake for them to share with their audience. Doing that is not as easy as it seems since, what it’s great for you, may not be what they understand about it. So, it’s absolutely key for you to really try to engage differently with these partners.
For instance, if a particular blog is dedicated to give excellent roadmaps for fine cuisine and gourmet food and you’re publishing a sweet and easy to do french fries with burger recipe with a 20% discount on the next order of your frozen burgers (in case you are a burger salesmen) if they subscribe, it might not have the result you expect.
You need to adequate your offer, content AND approach to each particular media. That’s the only way they might respect you and give you the benefit of reaching their audience.
These examples demonstrate how you can create a story powerful enough to become a Breaking News or something worth sharing to.
They share this information, people go to your website and (if you’ve done things right), they will subscribe to your Email Marketing List where you can leverage your investment creating this engagement and then convert them into actual clients, by letting them know about your brand, values and work methods. The value of what you’re offering.
Take advantage of these simple, yet Awesome Ways to start Growing your Email Marketing List TODAY. Now, you don’t have any excuse! 😉
If you have additional ideas and want to share some of those with us, feel free to do so, in the comments bellow. And if you loved this article, please share it for other people to know more about Email & Mobile Marketing Best Practices.